3 Words That Changed My DevRel Stories + Jono's 26-Year Wisdom 🎬 | DevReel Weekly #1
After years of experimenting, failing, and eventually succeeding with developer-focused videos, I'm finally sharing my playbook. Every week, I'll break down what's working for me, what isn't, and what's next in DevRel video content. No fluff, just actionable insights. Well, there might be some fluff, because this will be AI-free, just my own voice.
📺 Video of the Week
The amazing Jono Bacon dropped 26 years' worth of community-building wisdom bombs in one video, this one had me frantically taking notes.
This video is pure gold because it saves you from making the same mistakes he did (I was making some of them)
🎯 Tip of the Week: Scripting Tip
If you struggle with scripting your videos, follow this simple but effective technique:
And… + But… + Therefore.
My scriptwriting teacher always said: "Never use more than one 'and.'"
Imagine me describing my day in Tokyo by saying: I woke up, and had sushi for breakfast, and visited the Shibuya crossing, and explored the anime district, etc.
It sounds silly, but that's how most people script their videos.
Don't get confused—you might not actually hear the word 'and' multiple times, but the storytelling implies it.
And how does it feel? Like a flat line. No suspense. Not attention-grabbing. Boring. Instead, try to add a sudden change and an outcome it caused. It might be an action, an emotion, or a breakthrough, same Tokyo day example:
I woke up excited for my first day in Tokyo, started with fresh sushi at the famous Tsukiji market (and), but when I reached the Shibuya crossing, a sudden typhoon warning turned the world's busiest intersection into a ghost town, therefore I ducked into a tiny anime cafe where I ended up spending hours trading stories with local manga artists while waiting out the storm.
And… but… therefore
Powerful stuff.
🛠️ Resource of the Week: Magic Arm
This section is for those things that make my day easier when creating videos - not sponsored (I wish haha) and this week's is a cheap but useful tool: The Magic Arm
I've been experimenting with different shot types like POVs and Over the Head to get new perspectives to support my story, and this just helped me SO BADLY, here are a couple of shots I did with it:
I attached the Magic Arm to my overhead light and mounted my phone! The clamp can grab from literally anything. I also used it in the following shot of my last vlog, attaching it to the baggage cart and then walking around the airport, making the perfect POV shot (see full video here).
👉 Get your Magic Arm from this Link
And that's a wrap! Thank you again for taking the time to read this.
Have a creative week and keep producing!
