# 3 Words That Changed My DevRel Stories + Jono's 26-Year Wisdom 🎬 | DevReel Weekly #1

After years of experimenting, failing, and eventually succeeding with developer-focused videos, **I'm finally sharing my playbook**. Every week, I'll break down what's working for me, what isn't, and what's next in DevRel video content. **No fluff, just actionable insights**. Well, *there might be some fluff*, because this will be **AI-free, just my own voice.**

### 📺 Video of the Week

The amazing @[Jono Bacon](@https://www.linkedin.com/in/jonobacon?miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAAAAMT_kBukLvuNeOpdpCBfV_INcfR84XytU) dropped **26 years' worth of community-building** wisdom bombs in one video, this one had me frantically taking notes.

![](https://cdn.hashnode.com/res/hashnode/image/upload/v1734730878252/c7fd1375-d00e-4b9e-9381-e2f683445332.jpeg align="center")

This video is pure gold because it saves you from making the same mistakes he did (*I was making some of them*)

👉 [WATCH HERE](https://www.youtube.com/watch?v=itIg2z6vEAc)

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### 🎯 Tip of the Week: Scripting Tip

If you struggle with scripting your videos, follow this simple but effective technique:

**And… + But… + Therefore.**

My scriptwriting teacher always said: ***"Never use more than one 'and.'"***

Imagine me describing my day in Tokyo by saying: *I woke up, and had sushi for breakfast, and visited the Shibuya crossing, and explored the anime district, etc*.

It sounds silly, but that's how most people script their videos.

**Don't get confused—you might not actually hear the word *'and'* multiple times, but the storytelling implies it.**

And how does it feel? Like a flat line. **No suspense. Not attention-grabbing. Boring**. Instead, try to add a sudden change and an outcome it caused. It might be an action, an emotion, or a breakthrough, same Tokyo day example:

*I woke up excited for my first day in Tokyo, started with fresh sushi at the famous Tsukiji market (and),* ***but*** *when I reached the Shibuya crossing, a sudden typhoon warning turned the world's busiest intersection into a ghost town,* ***therefore*** *I ducked into a tiny anime cafe where I ended up spending hours trading stories with local manga artists while waiting out the storm.*

**And… but… therefore**

**Powerful stuff.**

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### 🛠️ Resource of the Week: Magic Arm

This section is for those things that make my day easier when creating videos - not sponsored (I wish haha) and this week's is a cheap but useful tool: [**The Magic Arm**](https://amzn.to/4fKRcYV)

![](https://m.media-amazon.com/images/I/61vvtXPNyVS._AC_SL1500_.jpg align="left")

I've been experimenting with different shot types like **POVs** and **Over the Head** to get new perspectives to support my story, and this just helped me SO BADLY, here are a couple of shots I did with it:

![Over the Head shoot in my office](https://cdn.hashnode.com/res/hashnode/image/upload/v1734730913430/c0b75bb6-47ee-4fa7-924c-21da83f5aa51.png align="center")

I attached the Magic Arm to my overhead light and mounted my phone! **The clamp can grab from literally anything**. I also used it in the following shot of my last vlog, attaching it to the baggage cart and then walking around the airport, making the perfect POV shot ([see full video here](https://www.youtube.com/watch?v=CiHQi3jcdko)).

![](https://cdn.hashnode.com/res/hashnode/image/upload/v1734730938324/2537d8b4-0d6a-412b-9c6c-1fbcf9d3f26c.png align="center")

👉 [Get your Magic Arm from this Link](https://amzn.to/4fKRcYV)

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**And that's a wrap!** Thank you again for taking the time to read this.

Have a creative week and keep producing!